"Peredele, kus on väikesi lapsi, mõjub kõige kutsuvamalt suur, sõbralik ja valge Muumitroll Soomest"

Richard von Yxkull, Silja Line turundusdirektor

"Lastega perekonnad moodustavad meie klientidest väga suure ja olulise osa. Seetõttu otsime pidevalt tõhusaid viise äratada nende tähelepanu," ütleb Richard von Yxkull.

Silja Line peab Muumide litsensiõiguste omandamist üheks oma paremaks investeeringuks turunduse vallas. Silja on pikkade aastate vältel pidanud oluliseks luua oma laevadel positiivne õhkkond ega ole leidnud selleks midagi nii sobivat kui need vahvad, naljakad ja leebed trollid.

Muumid aitavad tugevdada Silja positsiooni perekondade esimese valikuna Läänemerel.

"Me anname muumidele palju ruumi ka meie turundusüritustel, televisioonis läbiviidavates reklaamikampaaniates ja kataloogides. Tulemus on meid alati rahuldanud," ütleb Richard von Yxkull.

Berner

"Muumid on meie kiire edu võti"
-- Kirsi-Marja Koskelo, CEO of Berner
 
Berner Ltd. searched a way to expand its product line väkända XZ, when they were contacted by Moomin Characters and the Bulls.
-- It was not so difficult to see the benefits of Mumin, "says Kirsi-Marja Koskelo, CEO of Berner. Tove Jansson Mumin represent the same values as our company. We believe in lasting values that can strengthen our brand. According Koskelo XZ Muminschampona became an immediate success, thanks to the Moomin strong brand image.
-- I've never experienced anything like this before. All multiples were enthusiastic and wanted to immediately have our products to its lineup. Such a position is something one does not reach so easily and Kirsi-Marja Koskelo would like to point out another thing.
-- In my opinion, it was very easy to work with both the Moomin Characters and the Bulls. I have experienced similar situations that have been much more time consuming and complicated. Maybe it does with the Moomin good character to do?

Arabia
"We prefer to rely on the traditions and enduring values, just as Mumin" - Katarina Petterson, Brand Manager, Arabia

The first Mumin mug from Arabia / Design was launched in 1991. Mumin was chosen because Arabia could predict the potential synergy between Tove Jansson's philosophy of Mumin and Arabias own philosophy. To Mumin is an international figure made the decision even easier. Muminböckerna has been translated into more than 30 different languages.

-- Our company prefers to rely on the traditions and enduring values, not on something that is trendy today or out of date tomorrow, "said Katarina Petterson, Brand Manager of Design / Arabia.

Ever since its inception in sales has been upwards. The main markets are the Nordic countries and Japan.

-- In my view, our Mumin unique products as they proceed by both children and adults. They can be purchased for personal use or as a gift to someone you appreciate, "says Katarina Petterson. -- Another incredible fact is that demand is as great at both supermarkets and in leading department stores. All love is only Mumin.